Oztix | News | 96 Artists, 14 Countries: Sounds Australia Recruits Local Acts For World First Showcase

96 artists from 14 countries including Australia are set to take part in what could be the largest online music showcase ever undertaken.

Created in a world first collaboration between Sounds Australia, Showcase Scotland Expo and Canada's East Coast Music Association (ECMA), the Global Music Match initiative will aim to "continue raising the profile of local artists in international music markets within the challenging parameters of the COVID-19 pandemic".

Launching today and running for seven weeks, the 96 artists have been divided into 16 teams to ensure no two acts from the same country are placed together.

"Each week, across multiple posts, artists will ‘introduce’ one act from their team, engaging with them on social media to promote them to their fanbase," a statement released today reads.

"This is reciprocated for everyone involved, meaning that participating artists will be presented to a range of new online audiences around the world."

The Australian acts selected to take part in the inaugural Global Music Match include Charm of Finches, Colin Lillie, Fanny Lumsden, Jessie Lloyd, Kaurna Cronin, Little Quirks, Riley Pearce, Saije, Shelley Segal, STAV., The Heart Collectors and William Crighton.

"It’s been incredibly rewarding having such a simple idea of connecting artists from Australia and Scotland grow into something global with nearly 100 acts from around the world involved," Sounds Australia Export Music Producer, Glenn Dickie, said.

“During these last few months, we have purposefully created initiatives that will develop and thrive beyond these times.

"Global Music Match perfectly encapsulates our mission to connect Australian industry and talent to the world, whether it’s in-person at a showcase event or online.”

For more details on the Global Music Match, click here.